what kind of marketing you utilize matters
As a business owner, it often feels like we’re running at full speed, leaving little time to focus on marketing the way we’d like. Finding what works can be a process of trial and error—and costly when you invest in the wrong strategies.
My approach to marketing in the beauty industry is multi-faceted, ensuring you get the most out of your efforts:
Brand Identity: This is the image you project before a client even steps into your office. From your website and social media presence to how you answer the phone, every detail counts in shaping the perception of your brand.
New Patient Acquisition: Bringing in new clients can be the most expensive part of marketing. Choosing the right online advertising is key to attracting new patients. Equally important is how your team handles inquiries and converts them into booked appointments.
Internal Marketing: Once a patient is through the door, the marketing doesn’t stop. Your in-office efforts—from handouts and displays to staff interactions and patient education—play a huge role in retaining clients. This includes newsletters, email & text marketing that can create buzz and interest in your service menu.
Staff Development: Your team is the backbone of your practice. Well-trained, knowledgeable staff can make all the difference in elevating your business. It’s essential to continually invest in their education and development, even in the busiest of times.
Social Media: Social media is free marketing and a critical tool for engagement. The challenge is finding time to consistently create content. Developing a weekly content strategy is essential for showcasing your results and keeping potential clients interested in booking their first—or next—appointment.
Forms: Your intake forms should help prime patients for conversations during their consultation. In marketing, it’s said a customer needs to hear a message at least seven times before engaging. Curating your messaging throughout your intake process can boost patient conversion during the consult.
Events: Hosting events is a great way to generate buzz and showcase the services you offer, drawing attention to your practice.
When it comes to placing paid ads, partnering with a marketing agency experienced in your field is vital. We specialize in helping you find the most effective strategies to maximize your marketing investment. If you’re looking for guidance, schedule a strategy call, and we’ll create a custom program tailored to your practice’s needs.
