I started my career in optometry, opening a small eye care practice with the same dream most new business owners have: to take great care of my patients and build something I was proud of. Over time, I began to see the untapped potential within my practice — the growing demand for aesthetics, the overlap in patient needs, and the opportunity to expand beyond traditional eye care.

With a clear vision and a willingness to take calculated risks, I transformed my practice into a full-scale medical spa, carefully integrating aesthetic services while maintaining my core optometry offerings. In just one year, that decision grew our revenue by 300%.

Along the way, my experience co-founding Dr. Contact Lens and Techifeye gave me a deep understanding of marketing, sales, branding, and scaling technology-driven businesses. I learned what works — and what doesn’t, when it comes to launching new services, building a strong brand, hiring the right team, and avoiding costly mistakes.

Now, I help other professionals, from optometrists to dentists to entrepreneurs starting cold , make the same leap into aesthetics with confidence. From marketing and sales to legal, design, brand identity, and equipment selection, I’m your companion through every step of the process, so you can grow faster, spend smarter, and build a business that thrives.