I guide doctors and entrepreneurs in building thriving cash-pay practices that generate revenue today and long-term equity for the future. With real-world experience scaling multiple companies; including transforming my own dry eye practice into a profitable medspa—I deliver strategy and guidance without fluff or cookie cutter templates. Think of me as your business partner to help you scale efficiently and avoid costly missteps. From branding to service menus, I’ve got you covered.
Launch, Grow, or Transform Your Practice Into a Thriving Medspa
Guidance you can trust. Strategy you can use.
FEATURED IN:
FEATURED IN:
The fastest way to waste money is to grow without a strategy.
Growth starts with a clear plan, not a bigger budget.
-
![]()
Cold Start
Starting out and not sure where to begin? From medical director agreements and contracts to hiring, branding, website design, advertising, social media, and staff training, I help you launch quickly, efficiently, with profitably. Think of me as your silent business partner, ensuring your highest path to success is laid out.
-
![]()
Dry Eye Practice Growth
Is your IPL/RF device collecting dust? Or are you treating patients but know revenue could be higher? In just a few focused sessions, I help you fix patient flow, train staff, create airtight sales scripts, and build marketing that actually brings in cash pay patients. My specialty is turning dry eye into one of your most profitable services, and guiding you into aesthetics if you’re ready to expand.
-
![]()
Boost Practice Revenue
Whether you are a Med-spa or Dry Eye Practice, I help you scale. If you already are open but not seeing the results you want— I’ll audit your operations, marketing, and sales systems to find the gaps and implement strategies that drive more patients, higher conversions, and stronger revenue, all without adding unnecessary overhead.
-
![]()
Add Aesthetics to Your Specialty
Whether you’re in optometry, nursing, dentistry, or another specialty, adding aesthetics, wellness, and longevity services is one of the fastest ways to grow cash pay revenue and build long term equity. I help you choose the right treatments, set pricing, and integrate services seamlessly into your practice.
ABOUT ME
Hi - I am Jennifer Tabiza, and optometrist and entrepreneur. I started my career opening a boutique eyecare practice with the same dream most new business owners have: to take great care of my patients and build something I was proud of. Over time I began to see the untapped potential within my practice, the growing demand for aesthetics, the overlap in patient needs, and the opportunity to expand beyond traditional eye care.
With a clear vision and a willingness to take calculated risks, I transformed my practice into a full-scale medical spa Total Body Aesthetics, carefully integrating aesthetic services while maintaining my core optometry offerings. In just one year, that decision grew our revenue by 300%.
Along the way, my experience co-founding Dr. Contact Lens and Techifeye gave me a deep understanding of marketing, sales, branding, and scaling technology-driven businesses. I learned what works, and what doesn’t, when it comes to launching new services, building a strong brand, hiring the right team, and avoiding costly mistakes.
Now, I help other professionals, from optometrists to dentists to entrepreneurs starting cold , make the same leap into aesthetics with confidence. From marketing and sales to legal, design, brand identity, and equipment selection, I’m your companion through every step of the process, so you can grow faster, spend smarter, and build a business that thrives.
Structure your practice for maximum ownership, control, and tax efficiency
Work with attorneys and CPAs to choose the right entity and governance model
Connect with vetted medical directors for oversight and compliance
Get guidance on contracts, credentialing, and negotiations
Medical Director Matching
Industry-leading templates for consents, policies, and protocols
Save thousands in legal and administrative fees
Stay compliant from day one with documents built for medical practices
Access to attorneys with expertise in medical aesthetics
Policies, Procedures & Compliance
Personalized strategy sessions to launch and scale your practice successfully
Proven marketing systems that bring in patients and drive revenue growth
Ready-to-use playbooks and templates to save time and avoid costly mistakes
Ongoing support and training to build loyal, high-value patients who stay and refer
Coaching & Marketing Support
Your Complete Practice Growth Playbook
Your Complete Practice Growth Playbook
This is the ultimate guide to growing a medspa that sells, scales, & stands out.
Built for the doctor or entrepreneur who’s ready to do more than just survive in the aesthetics space, this guide is your full-spectrum system for turning your medspa into a thriving, high-revenue business. This guide has the same strategic framework used by a multi-business founder who's scaled practices, launched tech companies, and built brands from scratch, again and again.
In a step by step module style format, you’ll learn how to structure irresistible offers, master assumption-based selling, and turn consultations into cash. You’ll build the kind of team that knows how to convert. And you’ll stop leaving money on the table every time someone says, “I’ll think about it.”
Unlock Your Aesthetic Potential
Professional Consultation Services
Are you contemplating expanding your eyecare or dental practice into aesthetics? Let us facilitate the transformation of your practice into a reputable medspa. Contact us today to begin this exciting journey!